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Five great reasons to eat local, buy local, and utilize local services:

  • # 5 │ Keep Madison Unique

    Help Madison stand out from the crowd. Madison offers a variety ofMadison offers a variety of shopping experiences across the city. From our historic downtown core to the bustling corridors of Madison Boulevard, HWY 72, and everywhere in-between, Madison has something for everyone. Discover Madison today and all the shopping opportunities our city has to offer.
  • # 4 │ Nurture Your Community

    Where we shop, eat, and socialize is what makes a city, a home. Get to know your neighbors by supporting local businesses and restaurants. Madison’s sense of community makes it special and can help grow and support local businesses while we enjoying the great people who live and visit here. Madison’s identity continues to provide more opportunities and spaces for shared experiences and community engagement that nurture affection for shops here in Madison. When you Find More Madison, you find your neighbors and build community.
  • # 3 │ Enrich Your Life & Madison, Too

    Cut driving time during your busy workdays or weekends by shopping for goods and services right here in Madison. Discovering and supporting diverse business offerings within walking or biking distance from home conserves land, limits sprawl, reduces traffic and air pollution, all while simplifying and enriching your life! When you Find More Madison you support more efficient land use by centralizing services, which supports environmental and economic sustainability.
  • # 2 │ Encourage Local Entrepreneurship

    Boost your nearby shopping, dining, and service choices by supporting local businesses.  In turn, we contribute to a positive business climate that helps local entrepreneurs to succeed and grow. And since entrepreneurship fuels America’s economic innovation and prosperity, when businesses succeed and grow in our community we reap benefits on many levels including more employment opportunities and expanded choices for dining and services. When you Find More Madison, you support local businesses and expand opportunities for local entrepreneurs. 
  • # 1 │ Keep Your Dollars Serving You

    By discovering all that Madison offers and spending your money with a Madison business, part of your sales tax comes back to you. Fire and police, parks and recreation, new and repaved streets, and Madison City Schools are all supported in large part by sales tax dollars. So shopping in Madison is an investment in your community and a commitment to protecting and improving what belongs to you and places you enjoy at home. When you Find More Madison, you are putting your tax dollars back to work for you in your community.